STARFISH was a show at WFW that many people eagerly anticipated, with their expectations being meet and then some.
Founder and designer of Starfish Laurie Foon, explains that WFW is all about showcasing there great collections in couple with their New Materialism approach to fashion.
Laurie describes New Materialism as representing a “fresh approach to fashion…while we love to have beautiful things, for us it also is about focusing on what makes them truly beautiful, how and where they were made and what from.”
She says New Materialism “celebrates a holistic approach to fashion, by looking at our design/production cycle. We can be smarter about our effects and impacts on the world around us.”
This New Materialism commitment is shown though their choice of fabric used to make the exquisite garments seen on the runway during the show.
Laurie said that Starfish “spend a lot of time making sure we pick beautiful natural fabrics that feel stunning on your skin. The fabrics we use are generally natural fibres such as an organic cotton, bamboo, linen, wools, or Eco friendly fibres such as tencel, modal and lyocells and up cycling surplus fabrics.”
In the two collections shown at WFW they displayed their winter collection, QUEEN OF EXTREME, inspired by “a crazy character who in the crazy elemental and busy world we live in, stays calm, although slightly dishevelled.”
This collection showcased a great use of greys, blues and teals, with a slouched but also fitted approach to the clothes.
The models wore sparkled crowns, with hints of fur coming into the collection in grey and pink neck and hand warmers.
As the music took on a more upbeat swing, accents of reds and yellows began to be incorporated into the runway, giving a more vibrant feel to the winter collection whilst coupling nicely with the darker colours already showcased.
The next collection showcased was their summer 14 collection called WILDFLOWER, which was “inspired by the contrast and beauty you find in unexpected places.”
Laurie described this collection as having “quite an electric colour palette, ultra violets and electric blues…which was inspired by a place by Wellington Artist Mica Still. We have created these colours with our dyer who dyes them to oeko tek standard 100 which is kinder on the environment.”
This collection was defiantly just that, vibrant and eye catching, with electric blues, yellows and violets coming through strongly.
The colours looked crisp and the pieces comfortable, perfect for those hot summer days with light fabrics and loose fits.
A nice touch added was the models carrying wild flowers as they walked the runway, dropping them when they reached the end, adding just something different to the WFW show.
Laurie says the Eco brand is important to her as she believes “we can be smarter about the way we are producing things and as consumers buying things…everything has an impact on our world.”
With a collection as incredible as the one Starfish is bringing out, there is nothing stopping people from shopping Eco smart, and still looking incredible.